You Must Give Specific Feedback
How can you help group member for their performance. To help a group member achieve higher performance, the leader must be pinpoints what specific behavior, attitude, or skill they have requires for improvement. A good coach might say, “ I read the production expansion proposal you submitted. It’s okay, but it falls short of your usual level of creativity. Each product you mentioned is already carried by competitors.”
Specific feedback is preferable to generalities, such as saying “You report is not up to par” without giving further explanation. After providing the group member specifics, general feedback can be effective, such as saying, “ The examples I’ve given you point to the fact that you are not performing as well this quarter as last.” Generalizations of a positive nature are usually well accepted when supported by specific feedback. An example is. “The examples I’ve given you point to the fact that you’ve become a superior performer.”


